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The modern and affordable Chameleon alternative

Flows is the Chameleon alternative for modern product teams who want full control over product adoption at a fraction of the price.

No credit card required. No commitment. Quick setup.

TL;DR comparison summary

Chameleon is a product adoption platform focused on no-code onboarding patterns like tooltips, banners, and checklists. While it works well for basic use cases, teams often run into limitations around customization, developer workflows, and pricing. More advanced capabilities such as localization or collaboration are locked behind higher-tier plans.

Flows is a modern alternative to Chameleon built for teams who want to own their user experience. With Flows, workflows live inside your product and can be built using your own UI components and logic. It combines the flexibility of code with the ease of a headless CMS, making it powerful for developers while still accessible to product teams.

Flows vs Chameleon: Key differences

Key features

Chameleon

Flows

Onboarding basics

Both services have basic onboarding features like tooltips, modals and product tours, although Flows focuses on offering full control over the user experience.

Embeddable components

Flows lets you embed fully custom components inline in your product, not just predefined templates.

Limited to templates

Custom components

Flows allows you to plug in components directly from your codebase and design system.

Customization

Chameleon offers limited customization using theme builders and CSS, while Flows gives full control over UI and logic.

Free plan

Flows offers a free plan with 250 monthly active users. Chameleon's free plan includes only interactive demos, not live onboarding.

Localization

Flows supports localization out of the box. Chameleon requires an enterprise plan.

Resilient against ad blockers

Flows is bundled with your product, making it resilient against script blockers and ad blockers.

Transparent pricing

Flows uses transparent, usage-based pricing. Chameleon pricing increases with plan tiers and add-ons.

Developer experience

Flows offers APIs, versioning, environments, and documentation built for developers.

Other differences

Own the user experience

Chameleon provides predefined UI patterns with limited flexibility. Even inline experiences rely on templates, which can make onboarding feel generic and disconnected from the rest of the product.

Flows lets you use your own components and design system, so adoption experiences feel like a natural part of your product rather than an overlay.

Built for developers

Chameleon is optimized for no-code workflows, which can limit how deeply developers can integrate or customize experiences.

Developers aren’t an afterthought in Flows, they are first-class users. We focus on the details that make building with Flows a joy: versioning, environments, APIs, and great documentation, to name a few.

Customer support

While Chameleon offers a variety of support options you pay for these in their hefty platform fees.

Flows is a small company built and run by a team that cares deeply about your success. Whether you’re on the free plan or a paid one, you get fast, thoughtful support directly from the people building the product.

Pricing

Chameleon pricing starts at a relatively high monthly cost and gates key features like localization behind higher tiers.

Flows offers transparent usage-based pricing with no hidden fees. You can start for free with 250 monthly active users and upgrade only when you need to. No sales calls, no hidden fees, just a clear pricing model that scales with your usage.

Switch from Chameleon to Flows today

Build better product adoption experiences at a fraction of the price. Start migrating your flows from Chameleon to Flows.

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