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The modern and affordable Userflow alternative

Flows is the Userflow alternative for modern companies who want to build better product adoption at a fraction of the price.

No credit card required. No commitment. Quick setup.

TL;DR comparison summary

Userflow is an onboarding tool focused on no-code flows with tooltips, modals, and checklists. It supports basic conditional logic, but teams often hit limitations when building more complex or highly customized user journeys. Pricing and plan tiers can also become a blocker as teams grow.

Flows is a modern alternative to Userflow designed for teams that want full control over product adoption. With Flows, workflows live inside your product and can be built using your own UI components and logic. It combines the power of code with a headless CMS-like experience that works for both developers and non-technical teammates.

Flows vs Userflow: Key differences

Key features

Userflow

Flows

Onboarding basics

Both services have basic onboarding features like tooltips, modals and product tours, although Flows focuses on offering full control over the user experience.

Embeddable components

With Flows you can embed components directly into your product, allowing for a more seamless user experience.

Custom components

Flows allows you to use your design system and plug-in components directly from your codebase.

Customization

Userflow offers limited customization using theme builders and CSS, while Flows gives full control over UI and logic.

Free plan

Flows offers a free plan with 250 monthly active users no strings attached. Userflow only offers a time-limited trial.

Localization

Flows supports localization out of the box. Userflow requires an upgraded plan.

Resilient against ad blockers

Flows is bundled with your product, making it resilient against script blockers and ad blockers.

Transparent pricing

Flows uses transparent, usage-based pricing. Userflow pricing scales quickly with plan tiers.

Developer experience

Flows offers APIs, versioning, environments, and documentation built for developers.

Other differences

Own the user experience

Userflow provides predefined UI elements like tooltips and modals, which can limit how closely onboarding matches your product’s design system.

Flows meets you where you are. You can use your own UI components and technologies, giving you the full flexibility of code to build relevant, contextual workflows that fit your product, meet your quality bar, and don’t get in the way.

Built for developers

Userflow focuses on providing a no-code solution for non-technical users, but this often comes at the cost of developer experience. Their platform can be hard to integrate with modern tech stacks and inflexible when it comes to customization.

Developers aren’t an afterthought in Flows, they are first-class users. We focus on the details that make building with Flows a joy: versioning, environments, APIs, and great documentation, to name a few.

Customer support

While Userflow offers a variety of support options you pay for these in their hefty platform fees.

Flows is a small company built and run by a team that cares deeply about your success. Whether you’re on the free plan or a paid one, you get fast, thoughtful support directly from the people building the product.

Pricing

Userflow pricing increases quickly as your user base grows, teams add collaborators or need advanced features like localization.

Flows offers transparent usage-based pricing with no hidden fees. You can start for free with 250 monthly active users and upgrade only when you need to. No sales calls, no hidden fees, just a clear pricing model that scales with your usage.

Switch from Userflow to Flows today

Build better product adoption experiences at a fraction of the price. Start migrating your flows from Userflow to Flows.

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