Product Adoption Glossary

Aha Moment

The moment when a user first clearly understands and experiences the core value of a product.

Churn

The rate at which customers or revenue are lost over a given period in a subscription-based business.

Feature Adoption

A measure of how effectively users discover, use, and gain value from specific features within a product.

Product Adoption

A measure of how effectively new users begin using and gaining value from a product or service.

Time to Value (TTV)

The amount of time it takes for a new user to reach their first moment of meaningful value in a product.

User Onboarding

The process of guiding new users to understand a product, reach value, and start using it successfully.