Help your users
without sending them away
Answer questions inside your product with contextual tooltips and guides, right on the screen where users get stuck.

Trusted by leading engineering, product, and design teams
How Flows helps with in-app help
Stop routing users to a help center that does not know where they are in your product. Use Flows to show contextual tooltips, guides, and help panels at the exact step where a user needs them.
Help where the question happens
Add a help trigger to any screen in your product. When a user opens it, show a tooltip, a short guide, or a help panel built from your own components, without leaving the page or opening a support ticket.
Build checklists for common questions
Turn frequent questions or setup steps into a checklist users can work through inside your product, at their own pace, instead of hunting through docs for the same answers over and over.
Fully customizable UI components
Start quickly with built-in tooltips, hints, and panels designed for support. Need help to look like the rest of your product? Build your own components and logic for a fully native experience. Flows APIs give you the power to build anything you need.
Integrated workflows
Chain help into a larger journey. Follow up a help panel with a short walkthrough of the feature the user was stuck on, or route them to a survey if the answer did not solve their problem. Flows lets you sequence these steps in a single workflow.
Embeddable components
Embed help content directly into your application without needing to update code or re-deploying.
Designed for unlimited customizability
Flows is designed to be a “Headless product adoption platform”. We’ll focus on user state problems, so you can focus on your own product.
Frequently asked questions
Flows is a product adoption platform that lets you build contextual help inside your product instead of sending users to a separate help center. Add tooltips, short guides, and help panels that show up exactly where a user gets stuck, and target them by page or user property. The visual editor lets non-developers manage the content, while your own UI components render every experience natively.
You don’t need to know how to code to create your first in-app help experience with Flows. Once you integrate our SDK, you can use our visual editor to create and manage help content without writing any code.
However, Flows is a “Headless product adoption platform”, so having a front-end developer on your team can be beneficial to fully leverage its customization capabilities by creating custom UI components for your workflows.
Flows are designed to be a “Headless product adoption platform“. This means that you can create your own UI components with custom styling and logic to create a native experience for your users. You can also use our built-in components to get started quickly.
Flows is free for up to 100 monthly tracked users (MTUs). After that, the pricing starts at $0.1 per MTU. Our pricing is volume based, so the more active users you have, the less you pay per user. For more information, check out our pricing page.
Build anything with Flows
Build the product adoption experiences you've always wanted.

