Best practices
Surveys
Ask fewer questions at better moments to get more and more useful answers.
In app surveys get answers because they're short and well timed. For a walkthrough of how to build one, see Create a survey.
Ask little
One question that matters plus one open follow up gets more answers than a form. Keep in app surveys to three questions at most, and mark the follow up as optional.
Ask at the right moment
- Right after the experience you're asking about: connect the Survey block after the block where it happens, or use a survey trigger on the page.
- Never in the user's first session. For NPS, ask users who have used the product for a while, for example with a signup date condition 30 days in the past.
- Use a Delay block if it shouldn't appear the moment the user logs in.
Common setups
NPS
- Rating question with numbers from 0 to 10: "How likely are you to recommend Acme to a friend or colleague?" with the labels Not likely and Very likely.
- Optional freeform question: "What's the main reason for your score?"
- End screen that thanks the user.
Satisfaction after a feature
- Rating question with stars or emojis from 1 to 5: "How easy was it to set up your first report?"
- Optional freeform question: "What would make it easier?"
- End screen.
Respect the user's time
- Turn on Dismissible in the Survey Popover so users can decline.
- Publish with the frequency Once, so nobody gets the same survey twice.
- Connect both the
completeandcancelexit nodes.
Read the results
Survey analytics show response rates and answer distributions. Read the free text answers from the CSV export; they explain the scores.